ABOUT HOU

House of Urmi is the culmination of my passion for architecture, art, and Malabar’s rich heritage. With a deep-rooted curiosity about our ancestors, I explore history to create unique, inclusive designs that tell powerful stories. Every piece reflects the essence of our past, celebrating our heritage through meticulous craftsmanship. For me, designing is a journey through time, where I unearth hidden gems and transform them into art that conveys the struggles and triumphs of our ancestors.

At the intersection of creativity and fashion, our brand was born out of a desire to make wearable art a part of everyday life. We believe that fashion should express stories, emotions, and ideas. Inspired by art and design, we fuse fashion with unique, artistic expression.

UAE Partners

Abdullah

Naaz

We believe that Fashion can tell a story through art.
Through our exclusive partnership with House of Urmi, an Indian brand exploring the rich history of Malabar,
we are bringing to the UAE a unique range of clothing curated and inspired by history.
Each collection is a canvas, where colors, figures, and textures come together.
The Fabrics are not just clothing, they are conversions, evoking stories inspired by history and the passion of its creator.

Every piece is a testament of art to the meticulous attention the creator pays on details.

HOU fashion is the exclusive distributor of House of Urmi India collections in UAE.

Our Team

Anjali Asok

Founder - House of Urmi

Siva Shyam

Visual Choreographer

Sujit Babul

Conceptual Manager

Khalil and Team

Stitching

We are surrounded by a multitude of images in our everyday experience. They construct how we perceive the world we cohabitate, enriching our communication through shared meanings. one of the quintessential imagery which strikes us is the elegance and the royalty of the Queens. These Ranis steeped in their attitude and stature, have commanded admiration from the patrons, we have always been lost in the resplendence of these highnesses, in how they have steered ahead with immense self-respect and dignity. And today, we are celebrating this glorious past and the royal heritage of these ranis. At Urmi, we are esteemed in our purpose of exhibiting the various depictions of the past and the present. We believe that this rich and vast heritage of our nation must be held in celebration.

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Ranis of Malabar

Print Story

Step back in time as we unveil the mesmerizing art of Tholpavakoothu. Originating in the 18th century, this unique art form is dedicated to none other than the divine Bhadrakali of Kerala. According to legend, Tholpavakoothu was performed at the request of Bhadrakali who could not witness Ravana’s killing as she was fighting the demon Darika.Transport yourself to the rich heritage of Kerala’s ancient traditions through this remarkable print. Tholpavakoothu, also known as shadow puppet play, holds a significant place among the art forms of Kerala, exemplifying the beautiful integration of Aryan and Dravidian cultures. Today, we pay homage to the preservation of this enchanting art form with our ‘Koothu’ shirt. Immerse yourself in the captivating details and intricate craftsmanship, capturing a piece of history that continues to inspire and ignite the imagination.

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Koothu

Print Story

Here is a celebration of Kalaripayattu. As an ancient martial art form it has been integral to the culture of Kerala. Though traditional in form it has been modern in edifice. When widespread discrimination prevailed, the training ground of Kalari withheld from segregation of caste and sex. As seen in the figure of ‘Unniarcha’ who was a woman fighter remembered in the ballads of “Vadakanpattu”. Over a physical exercise, it has a spiritual context. As alongside agility and fitness, it aimed at achieving the ultimate integration of body and mind in its movements. These are the aspects which urmi wishes to cherish through this print. #Chuvadu

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Chuvadu

Print Story

Our modern lifestyle enables a certain chaos and complexity. In Contract, the traditional ways are remembered for its simplicity calmness. Through this print, we are narrating the scene from the humble "natin puram" or the contryside. As a recollection of what is held dearly in a malayali's mind for its transquility.

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Varambu

Print Story

Ranis of Malabar

Print Story

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Koothu

Print Story

Step back in time as we unveil the mesmerizing art of Tholpavakoothu. Originating in the 18th century, this unique art form is dedicated to none other than the divine Bhadrakali of Kerala. According to legend, Tholpavakoothu was performed at the request of Bhadrakali who could not witness Ravana’s killing as she was fighting the demon Darika.
Transport yourself to the rich heritage of Kerala’s ancient traditions through this remarkable print. Tholpavakoothu, also known as shadow puppet play, holds a significant place among the art forms of Kerala, exemplifying the beautiful integration of Aryan and Dravidian cultures.
Today, we pay homage to the preservation of this enchanting art form with our ‘Koothu’ shirt. Immerse yourself in the captivating details and intricate craftsmanship, capturing a piece of history that continues to inspire and ignite the imagination.

Know More